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Title:
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Marketing plans : how to prepare them, how to profit from them
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Authors:
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Malcolm H. B. MCDONALD, Author ;
Hugh WILSON, Author
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Material Type:
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Book
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Edition statement:
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8ème éd.
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Publisher:
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Hoboken [Etats-Unis] : John Wiley & Sons, 2016
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ISBN (or other code):
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978-1-119-21713-8
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Size:
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XV-624 p. / 25 cm
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Languages:
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English
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Class number:
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730 (Marketing)
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Descriptors:
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Thésaurus du Management
HANDBOOK
;
MARKETING PLAN
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Abstract:
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Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. (source éditeur)
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