| Title: | Entrepreneurial Marketing for SMEs |
| Authors: | Luca CACCIOLATTI, Author ; Soo Hee LEE, Author |
| Material Type: | Electronic document |
| Publisher: | Palgrave Macmillan, 2015 |
| ISBN (or other code): | 978-1-137-53256-5 |
| Size: | 225 p. / pdf |
| Languages: | English |
| Class number: | 714 (Entrepreneuriat) |
| Descriptors: |
Thésaurus du Management ENTREPRENEURSHIP ; SME ; STRATEGIC MARKETING |
| Abstract: | Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. (source éditeur) |
Digital copies (1)
 Lien vers l'ebook URL |
