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Résumé :
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Embracing the central role of people and cultures around the world, International Business: The Challenges of Globalization takes readers on an exciting tour through the study of international business. With a strong focus on culture, sustainability, and managerial issues, the ninth edition's unique organizing framework demonstrates how all the elements of discussions of underlying theory throughout the book, giving insights into how businesses operate in the global economy today and helping readers understand how key concepts relate to their lives and future careers. This book is also includes the following features and resources that will engage readers with the field of international business : - culture matters boxes present the relation between culture and a key chapter topic. - Global Sustainability boxes present special topics related to economic, social, and environmental sustainability. - Manager's Briefcase boxes address issues faced by companies active in international business. - Tools for Active Learning test student's knowledge and ability to apply key principles by providing a wide range of assignment materials. (source : 4ème de couverture).
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