| Title: | Innovation Management and New Product Development |
| Authors: | PAUL TROTT, Author |
| Material Type: | Electronic document |
| Edition statement: | 7ème éd. |
| Publisher: | Pearson International Edition, 2021 |
| Size: | 568 p. / ePub |
| Languages: | English |
| Class number: | 763 (Innovations & Management de l'innovation) |
| Descriptors: |
Thésaurus du Management DEVELOPMENT PLAN ; ENTREPRENEURSHIP ; INNOVATION ; MANAGEMENT |
| Abstract: | Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The eBook keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. (source : éditeur) |
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