| Titre : | Marketing research : An applied orientation |
| Auteurs : | Naresh K. MALHOTRA, Auteur |
| Type de document : | Ouvrage |
| Mention d'édition : | 5ème éd. |
| Editeur : | Prentice Hall, 2007 |
| ISBN/ISSN/EAN : | 978-0-13-227946-8 |
| Format : | 811 p. |
| Langues: | Anglais |
| Index. décimale : | 520.1 (Recherche en Sciences de Gestion) |
| Catégories : |
Thésaurus du Management RECHERCHE APPLIQUEE |
| Résumé : |
This textbook has several strengths. The first one is that it is the most comprehensive and stringent textbook in marketing research that I have encountered. The students that have used the text agree upon that it is a comprehensive and pedagogically sophisticated text that is a great guide when it comes to thesis writing and reporting.
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. Updates to this revision include: New Preface and new chapter on business-to-business (b2b) marketing. A CD-Rom containing valuable SNAP and XSight software to enhance your understanding of marketing research. (source: Amazon) |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 100641 | 520.1 MAL-2007 | Imprimé | Bibliothèque | Méthodologie / Statistiques | Disponible |
