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It's not the size of the data : it's how you use it : Smarter marketing with analytics and dashboards

Koen PAUWELS, Auteur | Amacom American Management Association | 2014

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload - too much, too scattered. But locked in the vas[...]

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Meta-analysis in Stata : An updated collection from the Stata journal

Tom M. PALMER, Auteur ; Jonathan A.C. STERNE, Auteur ; Joseph H. NEWTON, Éditeur scientifique ; Nicholas J. COX, Éditeur scientifique | College Station [USA] : A Sata Press Publication | 2016

Meta-analysis allows researchers to combine the results of several studies into a unified analysis that provides an overall estimate of the effect of interest. This collection of articles from the Stata Journal and Stata Technical Bulletin will [...]

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