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Market research : The Process, Data, and Methods using Data

Erik MOOI, Author ; Marko SARSTEDT, Author ; Irma MOOI-RECI, Author | New-York : Springer | 2018

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stat[...]

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