Détail de l'auteur
Documents disponibles écrits par cet auteur (10)
Faire une suggestion Affiner la recherche
Document électronique
Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2023E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, [...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2016This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2018This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2016Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key bus[...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2016This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems [...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2018This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems [...]
Versions multiples
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2021The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discu[...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2020The authoritative, case-based study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections betwee[...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur ; Serge COSTA, Adaptateur | Montreuil [France] : Pearson | 2017Manuel pluridisciplinaire sur les usages des systèmes d'information dans l'élaboration de la stratégie des entreprises et leur fonctionnement. Avec des études de cas et des exercices. (source Electre)
Document électronique
Kenneth C. LAUDON, Auteur ; Jane P. LAUDON, Auteur ; Serge COSTA, Adaptateur | Montreuil [France] : Pearson | 2020D'une façon ou d'une autre, les entreprises de la décennie 2020 qui rencontrent le plus de succès sont toutes des tech companies. Leur modèle économique, leur organisation, leur mode de fonctionnement, leur gestion de la data, sont adossés à des[...]
