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Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2023E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, [...]
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Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2016This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]
Ouvrage
Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2018This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]
