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WARREN J. KEEGAN, Auteur ; Mark C. GREEN, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2017Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and a[...]
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WARREN J. KEEGAN, Auteur ; Mark C. GREEN, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2020This environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions,[...]
