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Book
Bernard JULLIEN, Author ; Yannick Lung, Author ; Christophe Midler, Author | Paris [France] : Dunod | 2012Synonyme de sophistication, de haute technologie et de prix élevés, l’innovation cherche aujourd’hui ses ruptures dans des formes de valorisation de l’offre délaissées par la concurrence et l’accès à de nouveaux clients. L’épopée de la Logan c[...]
Book
Bernard JULLIEN, Author ; Yannick Lung, Author ; Christophe Midler, Author ; Alan SITKIN, Translator | Paris [France] : Dunod | 2013Innovation isn't what it used to be Traditionally a synonym for sophistication, hi-tech and expense, today it means seeking frugality, mining segments that the competition has abandoned and accessing new customers whose modest incomes meant they[...]
