Détail de l'auteur
Auteur Gerald ALBAUM |
Documents disponibles écrits par cet auteur (1)

![]()
Ouvrage
Gerald ALBAUM, Auteur ; Edwin DUERR, Auteur ; Alexander JOSIASSEN, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2016The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms becaus[...]