Author details
Author George WESTERMAN |
Available item(s) by this author (1)

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Book
George WESTERMAN, Author ; Didier BONNET, Author ; Andrew MCAFEE, Author | Boston [Etats-Unis] : Harvard Business Review Press | 2014If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire busines[...]