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Aerospace marketing mmanagement : a handbook for the entire value chain

Philippe MALAVAL, Auteur ; Christophe BENAROYA, Auteur ; Jonathan AFLALO, Auteur | New-York : Springer | 2014

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, C[...]

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