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It's not the size of the data : it's how you use it : Smarter marketing with analytics and dashboards

Koen PAUWELS, Auteur | Amacom American Management Association | 2014

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload - too much, too scattered. But locked in the vas[...]

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