Détail de l'auteur
Documents disponibles écrits par cet auteur (4)
Faire une suggestion Affiner la recherche
Ouvrage
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. Bernays defines the counsel on public relations, as, more than a press agen[...]
Ouvrage
Edward L. BERNAYS, Auteur ; Normand BAILLARGEON, Préfacier, etc. ; Oristelle BONIS, Traducteur | Paris : Zones | 2007Ce véritable petit guide pratique écrit en 1928 et devenu un classique aux Etats-Unis. Son auteur (1891-1995), neveu de Sigmund Freud, y expose cyniquement et sans détour les grands principes de la manipulation mentale de masse, dans un style cl[...]
Ouvrage
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Th[...]
Ouvrage
Edward L. BERNAYS, Auteur ; Samuel HOFFENSTEIN, Auteur ; Walter J. KINGSLEY, Auteur ; Murdock PEMBERTON, Auteur | Franklin Classics | 2018This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Th[...]
