Learning Center

Document électronique

Management and marketing of wine tourism business : theory, practice, and cases

Marianna SIGALA, Auteur ; Richard N. S. ROBINSON, Éditeur scientifique | Palgrave Macmillan | 2019

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams a[...]

Plus d'information...

Exemplaires numériques