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International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the th[...]
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John J. WILD, Auteur ; Kenneth L. WILD, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2019Embracing the central role of people and cultures around the world, International Business: The Challenges of Globalization takes readers on an exciting tour through the study of international business. With a strong focus on culture, sustainabi[...]
