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Digital business and e-commerce management : strategy, implementation and practice

Dave CHAFFEY, Auteur ; David EDMUNDSON-BIRD, Auteur ; Tanya HEMPHILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2019

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the [...]

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Digital business and e-commerce management : strategy, implementation and practice

Dave CHAFFEY, Auteur ; David EDMUNDSON-BIRD, Auteur ; Tanya HEMPHILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2024

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive [...]

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