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Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regardi[...]
Document électronique
Lynne EAGLE, Auteur ; Stephan DAHL, Auteur ; Patrick De PELSMACKER, Auteur | London : Sage Publications | 2020Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all[...]
