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Thésaurus du Management > COMMUNICATION
COMMUNICATIONSynonymsHuman communication Communication theorySee also: |
Documents disponibles dans cette catégorie (65)
Electronic document
Les réseaux sociaux sont devenus un réflexe et un mode de vie ! La sphère familiale, les relations amicales, l’information, le marketing, la publicité, la culture… en sont tous impactés. Preuve de leur succès, les réseaux sociaux ont même réussi[...]
Book
Dans un univers médiatique en mutation, élaborer des actions de communication nécessite une vision globale et une approche à la fois créative et technique. Étape par étape, cet ouvrage aborde tous les fondamentaux de la communication : [...]
Book
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new[...]
Book
Après avoir dressé une histoire du numérique, l'auteur en analyse les usages, les dimensions économiques, cognitives, organisationnelles et socio-politiques. Il interroge enfin le rôle des sciences sociales et leur responsabilité pour faire exis[...]
Book
Fabien CHABREUIL, Author ; Patricia CHABREUIL, Author | Paris [France] : InterEditions | Développement personnel et accompagnement | 2012Dans un monde ouvert où circulent sans cesse personnes et informations, notre épanouissement et nos accomplissements dépendent de plus en plus de notre capacité à comprendre les cultures et les systèmes de valeur des autres, parents, enfants, co[...]
Book
Scott GERBER, Author ; Ryan PAUGH, Author ; Keith FERRAZZI, Author of introduction, etc. | 2018STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and [...]
Book
Edward L. BERNAYS, Author ; Samuel HOFFENSTEIN, Author ; Walter J. KINGSLEY, Author ; Murdock PEMBERTON, Author | Franklin Classics | 2018This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Th[...]
Book
Magali A. DELMAS, Author ; David COLGAN, Author | Redwood city [Etats-Unis] : Stanford University Press | 2018The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total p[...]
Multiple version
Joseph A. DeVITO, Author | 2019An introduction to interpersonal communication that emphasizes the impact of our choices The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author [...]
Electronic document
The importance of communication for organizations has been an ongoing concern since management was first theorized. Yet language has tended to be viewed as simply a medium of communication - without language per se being theoretically problemati[...]
Electronic document
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing. T[...]
Book
La publicité dévore l'espace urbain et social. Elle est devenue une véritable pollution visuelle dans nos communes. Son objectif est de faire consommer plus et suscite les frustrations. Ce guide qui détaille la législation en vigueur concernant [...]
