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Exposé des champs d'application de l'économie comportementale à travers des expériences sur les mécanismes des comportements irrationnels. (source Electre)![]()
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T. K. DAS, Directeur de publication ; Katsuhiko SHIMIZU, Auteur ; Corina PARASCHIV, Auteur ; Et al. | Charlotte [USA] : Information Age Publishing | 2016Behavioral strategy continues to attract increasing research interest within the broader field of strategic management. Research in behavioral strategy has clear scope for development in tandem with such traditional streams of strategy research [...]![]()
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When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we ? In this newly revides and expanded edition of the groundbreaking New York times best seller, Dan Ariely refutes the common assumption th[...]