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Thésaurus du Management > TIC
TICSynonyme(s)Technologie de l'information et de la communication NTIC |
Documents disponibles dans cette catégorie (188)
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Aleksej HEINZE, Auteur ; Gordon FLETCHER, Auteur ; Tahir RASHID, Auteur ; Ana CRUZ | Routledge | 2017Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those le[...]
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Dave CHAFFEY, Auteur ; David EDMUNDSON-BIRD, Auteur ; Tanya HEMPHILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2024Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive [...]
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Dave CHAFFEY, Auteur ; David EDMUNDSON-BIRD, Auteur ; Tanya HEMPHILL, Auteur | Londres [Royaume Uni] : Pearson Education Limited | 2019Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the [...]
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This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describ[...]
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Cette étude des conséquences de la révolution numérique sur l'emploi met notamment en avant l'évolution du rôle des collaborateurs et l'importance croissante de la gestion des ressources humaines. (source Electre)
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Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology plat[...]
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What is 'digital health'? And what are its implications for medicine and healthcare, and for individual citizens and society? Digital health is of growing interest to policymakers, clinicians and businesses. It is underpinned by promise and opti[...]
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Topics covered include regulatory affairs featuring detailed guidance on the legal environment, protecting digital health intellectual property in software, hardware and business processes, financing a digital health start up, cybersecurity best[...]
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This book presents a comprehensive state-of the-art approach to digital health technologies and practices within the broad confines of healthcare practices. It provides a canvas to discuss emerging digital health solutions, propelled by the ubiq[...]
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Dave CHAFFEY, Auteur ; Fiona ELLIS-CHADWICK, Auteur ; Et al., Auteur | Montreuil [France] : Pearson Education France | 2016Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing [...]
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create eff[...]
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Dave CHAFFEY, Auteur ; Fiona ELLIS-CHADWICK, Auteur | Montreuil [France] : Pearson Education France | 2022This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.The range of questions, exercises, and self-assessments will help [...]
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Dave CHAFFEY, Auteur ; Fiona ELLIS-CHADWICK, Auteur | Montreuil [France] : Pearson Education France | 2019This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business exp[...]
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digita[...]
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Stefano BRESCIANI, Auteur ; Alberto FERRARIS, Auteur ; Marco ROMANO, Auteur ; Et al., Auteur | 2021Digital transformation is addressed from an organizational standpoint and is examined in relation to differing management theories in the work. This ground-breaking study discusses how digital transformation can and is being embraced by a range [...]
