Learning Center

Ouvrage

The green bundle : Pairing the market with the planet

Magali A. DELMAS, Auteur ; David COLGAN, Auteur | Redwood city [Etats-Unis] : Stanford University Press | 2018

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total p[...]

Plus d'information...

Disponible

Réserver