In higher management education, the use of digital technologies is crucial to prepare students for the challenges of the professional world. Interactive videos are proving to be a particularly effective tool for enriching learning. This article explores the benefits of this type of video for management education, and provides concrete examples of their use.
Interactive videos offer a number of advantages for learning in general:
- Democratization of video: with the democratization of video technologies, new generations are often more comfortable with their use, both for consumption and production. Today's students have grown up with platforms like YouTube and TikTok, making them more inclined to use and create video content.
- Engagement and interactivity: videos capture students' attention with dynamic visual and auditory elements. They enable complex management concepts to be presented in a clear and engaging way. Interactive videos incorporate quizzes, case studies and simulations that encourage students to actively participate and test their knowledge in real time.
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Flexible learning: students can watch the videos at their own pace, revisiting difficult sections and deepening their understanding at their convenience.
They are available anytime, anywhere, which is particularly beneficial for students with busy schedules or geographical constraints. -
Accessibility and inclusion: today's innovative tools offer easy-to-use options for generating and integrating subtitles and transcriptions that enable access to information for all. It's also a way of diversifying content and ways of transmitting knowledge.
Teachers at a business school can take advantage of interactive videos in a number of ways:
- Video case studies: videos can present real-life corporate case studies, enabling students to analyze concrete situations and propose management solutions.
- Scenario simulations: interactive videos can simulate management situations, such as decision-making in times of crisis, human resources management or commercial negotiation.Students can thus practice and develop their skills in professional situations.
- Skills assessment: teachers can ask students to create their own videos to demonstrate their understanding of management concepts.
For example, students can produce video presentations on marketing strategies, business plans or financial analysis.
Here are just a few ideas:
- Crisis management case study: an interactive video can present a fictional corporate crisis, with multiple choices allowing students to decide what action to take. Each choice can lead to different consequences, illustrating the importance of strategic decision-making.
- Negotiation simulation: a video can simulate a negotiation between two companies, with pauses for students to propose strategies and counter-offers. The results of their choices can be discussed in class to deepen understanding of negotiation techniques.
- Project presentation: students can be invited to create videos presenting a management project, such as the launch of a new product or the improvement of internal processes. These videos can be evaluated on the basis of the clarity, relevance and creativity of the proposed solutions.
In conclusion, interactive videos are a valuable teaching aid in management education. They make learning more engaging, flexible and interactive, while offering a more effective and efficient means of learning.
Copyright picture: Photothèque Microsoft Word
December 2024
