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735 Marketing industriel / Business to businessLibrary items with class number 735.1 (66)
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Foued CHERIET, Author ; Carole MAUREL, Author ; Paul AMADIEU, Author ; Hervé HANNIN, Author | Wiley-Iste | 2020This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Science[...]
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In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from th[...]
