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735 Marketing industriel / Business to businessLibrary items with class number 735.1 (66)
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Book
Hervé HANNIN, Publishing director ; Jean-Pierre COUDERC, Publishing director ; François d' HAUTEVILLE, Publishing director ; Etienne MONTAIGNE, Publishing director | Paris : la Documentation française | 2010Présentation de l'état des lieux du marché du vin en France et dans le monde, avec la montée de la concurrence et la baisse de la consommation. (source Electre)
Multiple version
Foued CHERIET, Author ; Carole MAUREL, Author ; Paul AMADIEU, Author ; Hervé HANNIN, Author | Wiley-Iste | 2020This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Science[...]
Book
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from th[...]
