| Titre : | Spin sucks : Communication and reputation management in the digital age |
| Auteurs : | Gini DIETRICH, Auteur |
| Type de document : | Ouvrage |
| Mention d'édition : | 1 ed. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2014 |
| ISBN/ISSN/EAN : | 978-0-7897-4886-7 |
| Format : | 154 p. |
| Langues: | Anglais |
| Index. décimale : | 737 (Communication interne & Relations publiques) |
| Catégories : |
Thésaurus du Management COMMUNICATION DE GROUPE ; GESTION DE CRISE ; GESTION DE LA RELATION CLIENT ; IMAGE DE MARQUE ; MARQUE ; POLITIQUE DE COMMUNICATION |
| Résumé : |
Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. |
| Note de contenu : |
I Tell your story without sex or extortion
II Scammers, liars and beggars III Your brand; your customers IV Spin sucks |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 106902 | 737 DIE-2014 | Imprimé | Bibliothèque | Marketing | Disponible |
