| Titre : | Understanding strategic management |
| Auteurs : | Claire CAPON, Auteur |
| Type de document : | Ouvrage |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2008 |
| ISBN/ISSN/EAN : | 978-0-273-69498-4 |
| Format : | 419 p. / graph., tabl. |
| Langues: | Anglais |
| Index. décimale : | 702 (Stratégie d'Entreprise) |
| Catégories : |
Thésaurus du Management ETUDE DE CAS ; MANAGEMENT ; MANUEL ; STRATEGIE |
| Résumé : |
Understanding Strategic Management enables you to do exactly what it says on the cover. Written for first-time students of strategy, the twelve chapters cover the key topics of this complex subject in a clear, concise and engaging style.
The text includes a range of features which help you learn and apply your knowledge to practice, including: - case studies: setting you in the context of recognisable organisations such as Google, British Airways, Sony, MTV, Napster and others - chapters covering all the key issues in the discipline, including finance and the turnaround of organisations in difficulty - "Check your understanding" boxes reinforce the most important concepts of strategy - Weblinks, further reading, and "Widen you horizons" to save your time in your research and project work.(4ème de couverture) |
