| Title: | Understanding strategic management |
| Authors: | Claire CAPON, Author |
| Material Type: | Book |
| Publisher: | Londres [Royaume Uni] : Pearson Education Limited, 2008 |
| ISBN (or other code): | 978-0-273-69498-4 |
| Size: | 419 p. / graph., tabl. |
| Languages: | English |
| Class number: | 702 (Stratégie d'Entreprise) |
| Descriptors: |
Thésaurus du Management CASE STUDY ; HANDBOOK ; MANAGEMENT ; STRATEGY |
| Abstract: |
Understanding Strategic Management enables you to do exactly what it says on the cover. Written for first-time students of strategy, the twelve chapters cover the key topics of this complex subject in a clear, concise and engaging style.
The text includes a range of features which help you learn and apply your knowledge to practice, including: - case studies: setting you in the context of recognisable organisations such as Google, British Airways, Sony, MTV, Napster and others - chapters covering all the key issues in the discipline, including finance and the turnaround of organisations in difficulty - "Check your understanding" boxes reinforce the most important concepts of strategy - Weblinks, further reading, and "Widen you horizons" to save your time in your research and project work.(4ème de couverture) |
