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Titre :
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Sustainable strategic management
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Auteurs :
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Jean Garner STEAD, Auteur ;
W. Edward STEAD, Auteur
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Type de document :
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Ouvrage
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Mention d'édition :
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2nd éd.
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Editeur :
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Sheffield : Greenleaf Publishing, 2014
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ISBN/ISSN/EAN :
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978-1-906093-53-2
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Format :
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XV, 287 p. / ill. / 24 cm
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Note générale :
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1ère édition : 2004
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Langues:
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Anglais
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Index. décimale :
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702 (Stratégie d'Entreprise)
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Résumé :
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From creating organizational visions, to formulating goals and strategies, to strategy implementation and evaluation, this book provides readers with new ways of thinking about their organization's role in the greater society and ecosystem. nbsp; From the Authors' Preface Ours is the first book to integrate sustainability into strategic management. It covers the full gamut of strategic management concepts and processes that would be expected in any quality strategic management book, and it does so in a way that thoroughly weaves sustainability into each and every one of them. Students using this book understand such things as: why reducing materials and energy intensity is an effective functionallevel strategy, why socially differentiated products command premium prices, and why a business ecosystem pursuing a vision of social and ecological responsibility can dominate its market.
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Note de contenu :
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réf. bibliogr., index
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