| Titre : | Service management : an integrated approach to supply chain management and operations |
| Auteurs : | Cengiz HAKSEVER, Auteur ; Barry RENDER, Auteur |
| Type de document : | Ouvrage |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2013 |
| ISBN/ISSN/EAN : | 978-0-13-308877-9 |
| Format : | XXII, 485 p. / 24 cm |
| Langues: | Anglais |
| Index. décimale : | 752 (Gestion de la production / Management de la supply chain) |
| Catégories : |
Thésaurus du Management CHAINE LOGISTIQUE |
| Résumé : |
The customer-driven strategies to service operations and process management, and sharpen your focus on creating customer value throughout your entire service organization! This reference thoroughly covers today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management. The authors are reinforcing key points with up-to-date case studies. Service Management contains a valuable chapter-length introduction to linear and goal programming and its services applications; and also addresses many other topics ignored by competitive texts, such as:
* Service SCM methods and approaches * Focusing on customers and their service purchase behavior * Service productivity * Managing public and private nonprofit service organizations * Vehicle routing and scheduling * Ethical challenges to SCM Service Management (source Copac) |
| Note de contenu : | Bibliogr. |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 114 682 | 752 HAK-2013 | Imprimé | Bibliothèque | Management / Stratégie | Disponible |
