| Titre : | Emotionalizing fashion retail |
| Auteurs : | Jochen STRAHLE, Auteur |
| Type de document : | Ouvrage |
| Editeur : | Norternstedt : Books on demand, 2015 |
| ISBN/ISSN/EAN : | 978-3-7347-5821-8 |
| Format : | 388 p. / ill. |
| Langues: | Anglais |
| Index. décimale : | 735.1 (Marketing thématique) |
| Catégories : |
Thésaurus du Management HABILLEMENT SECTEUR ; INTERNET ; MODE ; PSYCHOLOGIE SOCIALE ; RESEAU SOCIAL |
| Résumé : | The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world. (4ème de couverture) |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 202158 | 735.1 STR-2015 | Imprimé | Bibliothèque | Marketing | Disponible |
