| Titre : | Global marketing |
| Auteurs : | Svend HOLLENSEN, Auteur |
| Type de document : | Ouvrage |
| Mention d'édition : | 6ème éd. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2014 |
| ISBN/ISSN/EAN : | 978-0-273-77316-0 |
| Format : | XLV-792 p. / ill. en coul. / 27 cm |
| Langues: | Anglais |
| Index. décimale : | 739 (Marketing international) |
| Catégories : |
Thésaurus du Management MARKETING INTERNATIONAL |
| Résumé : | The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. (source Amazon) |
Exemplaires physiques (2)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 202171 | 739 HOL-2014 | Imprimé | Bibliothèque | Marketing | Disponible |
| 202170 | 739 HOL-2014 | Imprimé | Bibliothèque | Marketing | Disponible |
