| Title: | E-commerce : Business - technology - society |
| Authors: | Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author |
| Material Type: | Book |
| Edition statement: | 12ème éd. |
| Publisher: | Londres [Royaume Uni] : Pearson Education Limited, 2016 |
| ISBN (or other code): | 978-1-292-10996-1 |
| Size: | 911 p. |
| Languages: | English |
| Class number: | 733.1 (E-commerce) |
| Descriptors: |
Thésaurus du Management ELECTRONIC COMMERCE |
| Abstract: |
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
For the undergraduate and graduate e-commerce course in any business discipline. (source éditeur) |
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Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 202198 | 733.1 LAU-2016 | Imprimé | Bibliothèque | Indéterminé | Available |
