| Title: | Modern monopolies : what it takes to dominate the 21st-century economy |
| Authors: | Alex MOAZED, Author ; Nicholas L. JOHNSON, Author |
| Material Type: | Book |
| Publisher: | New York : St. Martin press, 2016 |
| ISBN (or other code): | 978-1-250-09189-5 |
| Size: | 266 p. / ill. |
| Languages: | English |
| Class number: | 733.1 (E-commerce) |
| Descriptors: |
Thésaurus du Management ELECTRONIC COMMERCE ; INTERNET ; SOCIAL NETWORK ; TECHNOLOGICAL INNOVATION |
| Abstract: |
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.
The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. (source éditeur) |
Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 202412 | 733.1 MOA-2016 | Imprimé | Bibliothèque | Marketing | Available |
