| Titre : | Building Digital Culture : A practical guide to successful digital transformation |
| Auteurs : | Daniel ROWLES, Auteur ; Thomas BROWN, Auteur |
| Type de document : | Document électronique |
| Editeur : | Londres [Royaume Uni] : Kogan Page, 2017 |
| ISBN/ISSN/EAN : | 978-0-7494-7966-4 |
| Format : | |
| Langues: | Anglais |
| Index. décimale : | 763 (Innovations & Management de l'innovation) |
| Catégories : |
Thésaurus du Management INNOVATION TECHNOLOGIQUE ; TIC |
| Résumé : | Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that`s exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won`t let up. Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital. Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Tech London Advocates, Deloitte, HSBC, Reckitt Benckiser, Ladbrokes, Direct Line Group, The Metropolitan Police, Zurich Insurance and many more. (source éditeur) |
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