| Titre : | Social media : how to engage, share, and connect |
| Auteurs : | Regina LUTTRELL, Auteur |
| Type de document : | Document électronique |
| Mention d'édition : | 2ème éd. |
| Editeur : | Rowman and Littlefield, 2016 |
| ISBN/ISSN/EAN : | 978-1-4422-6525-7 |
| Format : | |
| Langues: | Anglais |
| Index. décimale : | 737 (Communication interne & Relations publiques) |
| Catégories : |
Thésaurus du Management MEDIA ; RELATIONS PUBLIQUES ; RESEAU INFORMATIQUE ; RESEAU SOCIAL |
| Résumé : | Updated to reflect the latest technological innovations-and challenges-the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. (source Dawsonenter) |
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