| Titre : | The Art of Digital Marketing |
| Auteurs : | Ian DODSON, Auteur |
| Type de document : | Document électronique |
| Editeur : | Hoboken [Etats-Unis] : John Wiley & Sons, 2016 |
| ISBN/ISSN/EAN : | 978-1-119-26571-9 |
| Format : | |
| Langues: | Anglais |
| Index. décimale : | 730 (Marketing) |
| Catégories : |
Thésaurus du Management INTERNET ; MARKETING STRATEGIQUE ; RESEAU SOCIAL ; SYSTEME D'INFORMATION ; TIC |
| Résumé : | The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing `code,` and reaching, engaging, and serving the empowered consumer. Based on the industry`s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer`s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn`t really about the brands; it`s about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. (source Dawsonera) |
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