| Title: | Radical Business Model Transformation : Gaining the Competitive Edge in a Disruptive World |
| Authors: | Carsten LINZ, Author ; Günter MULLER-STEWENS, Author ; Alexander ZIMMERMANN, Author |
| Material Type: | Electronic document |
| Publisher: | Londres [Royaume Uni] : Kogan Page, 2017 |
| ISBN (or other code): | 978-0-7494-8046-2 |
| Size: | 280 p. / pdf |
| Languages: | English |
| Class number: | 763 (Innovations & Management de l'innovation) |
| Descriptors: |
Thésaurus du Management DISRUPTIVE TECHNOLOGY ; ECONOMIC MODEL ; INNOVATION ; MARKETING MODEL ; STRATEGY |
| Abstract: | This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. (source éditeur) |
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