| Titre : | Exploring Strategy : Text and cases |
| Auteurs : | Gerry JOHNSON, Auteur ; Richard WHITTINGTON, Auteur ; Kevan SCHOLES, Auteur ; Duncan ANGWIN, Auteur ; Et al., Auteur |
| Type de document : | Ouvrage |
| Mention d'édition : | 11ème éd. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2017 |
| ISBN/ISSN/EAN : | 978-1-292-14512-9 |
| Format : | 797 p. / 26 cm |
| Langues: | Anglais |
| Index. décimale : | 702 (Stratégie d'Entreprise) |
| Catégories : |
Thésaurus du Management ENTREPRISE ; STRATEGIE |
| Résumé : |
his title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. (source Copac) |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 205027 | 702 JOH-2017 | Imprimé | Bibliothèque | Management / Stratégie | Disponible |
