| Titre : | The 46 rules of genius : An innovator's guide to creativity |
| Auteurs : | Marty NEUMEIER, Auteur |
| Type de document : | Ouvrage |
| Année de publication : | 2014 |
| ISBN/ISSN/EAN : | 978-0-13-390006-4 |
| Format : | 143 p. |
| Langues: | Anglais |
| Index. décimale : | 763 (Innovations & Management de l'innovation) |
| Catégories : |
Thésaurus du Management CREATION D'ENTREPRISE ; CREATIVITE ; ENTREPRENEURIAT ; GUIDE ; INNOVATION ; INNOVATION TECHNOLOGIQUE |
| Résumé : | There is no such thing as an accidental genius. Anyone who has reached that exalted state has arrived there by design. But simply wanted to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first "user manual" for genius - 46 glittering gems that will light your path to creative brilliance. This is THE innovation handbook for designers, entrepreneurs, marketers, educators, artists, scientists, and future leaders in every field. (source : 4ème de couverture) |
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| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 203596 | 763 NEU-2014 | Imprimé | Bibliothèque | Système d'information / Innovation | Disponible |
