| Titre : | Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience |
| Auteurs : | Travis WRIGHT, Auteur ; Chris J. SNOOK, Auteur |
| Type de document : | Document électronique |
| Editeur : | Wiley-Blackwell, 2017 |
| ISBN/ISSN/EAN : | 978-1-119-29170-1 |
| Format : | XXXVIII, 266 p / PDF |
| Langues: | Anglais |
| Index. décimale : | 736 (Marketing relationnel / Promotion des ventes) |
| Catégories : |
Thésaurus du Management INTERNET ; MARKETING STRATEGIQUE ; PUBLICITE AUDIOVISUELLE ; RESEAU SOCIAL ; TIC |
| Résumé : | Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. (source Dawsonenter) |
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