| Titre : | Marketing : An introduction |
| Auteurs : | Gary ARMSTRONG, Auteur ; Philip KOTLER, Auteur ; Marc Olivier OPRESNIK, Auteur |
| Type de document : | Ouvrage |
| Mention d'édition : | 13ème éd. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2017 |
| ISBN/ISSN/EAN : | 978-1-292-14650-8 |
| Format : | 669 p. |
| Langues: | Anglais |
| Index. décimale : | 730 (Marketing) |
| Catégories : |
Thésaurus du Management GESTION DU MARKETING ; MANUEL ; MARKETING STRATEGIQUE ; THEORIE DU MARKETING |
| Résumé : |
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. (source : 4ème de couverture) |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 205104 | 730 ARM-2017 | Imprimé | Bibliothèque | Marketing | Disponible |
