|
Title:
|
Exploring Public relations : Global Strategic Communication
|
|
Authors:
|
Ralph TENCH, Author ;
Liz YEOMANS, Author
|
|
Material Type:
|
Book
|
|
Edition statement:
|
4ème éd.
|
|
Publisher:
|
Londres [Royaume Uni] : Pearson Education Limited, 2017
|
|
ISBN (or other code):
|
978-1-292-11218-3
|
|
Size:
|
565 p.
|
|
Languages:
|
English
|
|
Class number:
|
737 (Communication interne & Relations publiques)
|
|
Descriptors:
|
Thésaurus du Management
COMMUNICATION BY IMAGE
;
COMMUNICATION POLICY
;
GROUP COMMUNICATION
;
MEDIA
;
PERSUASION
;
PUBLIC RELATIONS
;
VERBAL COMMUNICATION
|
|
Abstract:
|
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject. (source : éditeur)
|
