|
Titre :
|
The beverage manager's guide to wines, beers, and spirits
|
|
Auteurs :
|
John Peter LALOGANES, Auteur ;
Albert W. A. SCHMID, Auteur
|
|
Type de document :
|
Ouvrage
|
|
Mention d'édition :
|
4ème éd.
|
|
Editeur :
|
Londres [Royaume Uni] : Pearson Education Limited, 2017
|
|
ISBN/ISSN/EAN :
|
978-0-13-465530-7
|
|
Format :
|
XXIII, 454 p;
|
|
Note générale :
|
Included index. Revised edition of: The beverage manager's guide to wine, beer, and spirits / Albert Schmid, John Laloganes. 2008; itself an edition of: The hospitality manager's guide to wines, beers, and spirits / Albert W.A. Schmid. 2004.
|
|
Langues:
|
Anglais
|
|
Index. décimale :
|
754 (Agroalimentaire et exploitation du milieu naturel)
|
|
Catégories :
|
Thésaurus du Management
BOISSON ALCOOLISEE SECTEUR
;
MARKETING ACHAT
|
|
Résumé :
|
This new edition takes readers on an intriguing journey through the vast world of alcoholic beverages. It is an authoritative guide that will inspire those individuals pursuing or enhancing a career in the food and beverage industry. Written in a lively, engaging, intellectually appealing style complimented by stimulating photography, this comprehensive yet concise book explores the essential management and service aspects of wines, beers, and spirits and provides the knowledge necessary for building and sustaining a profitable beverage program. (source éditeur)
|
