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Titre :	E-commerce 2023-2024 : Business - technology - society
Auteurs :	Kenneth C. LAUDON, Auteur ; Carol GUERCIO TRAVER, Auteur
Type de document :	Document électronique
Mention d'édition :	18ème éd.
Editeur :	Londres [Royaume Uni] : Pearson Education Limited, 2023
ISBN/ISSN/EAN :	978-1-292-44966-1
Format :	832 p. / Vital source
Langues:	Anglais
Index. décimale :	733.1 (E-commerce)
Catégories :	Thésaurus du Management COMMERCE ELECTRONIQUE
Résumé :	E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. (source : Amazon)