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Titre :	Global marketing
Auteurs :	WARREN J. KEEGAN, Auteur ; Mark C. GREEN, Auteur
Type de document :	Versions multiples
Mention d'édition :	10ème éd.
Editeur :	Londres [Royaume Uni] : Pearson Education Limited, 2020
ISBN/ISSN/EAN :	978-0-13-489975-6
Format :	640 p. / ill. en coul.. / VitalSource
Langues:	Anglais
Index. décimale :	739 (Marketing international)
Catégories :	Thésaurus du Management COMMERCE INTERNATIONAL ; ECONOMIE DE MARCHE ; MANUEL ; MARKETING INTERNATIONAL
Résumé :	This environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas (source : éditeur).