Learning Center

Titre :	Marketing management : Enhanced, Global edition
Auteurs :	Philip KOTLER, Auteur ; Kevin Lane KELLER, Auteur
Type de document :	Document électronique
Mention d'édition :	16ème éd.
Editeur :	Londres [Royaume Uni] : Pearson Education Limited, 2022
ISBN/ISSN/EAN :	978-1-292-40511-7
Format :	832 p. / ill. / Vital source
Langues:	Anglais
Index. décimale :	730 (Marketing)
Catégories :	Thésaurus du Management GESTION DU MARKETING ; THEORIE DU MARKETING
Résumé :	The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in itsbreadth, depth, and relevance, the 16th Edition features astreamlined organization of the content, updated material, and new examplesthat reflect the very latest market developments. After reading this landmarktext, students will be armed with the knowledge and tools to succeed in the newmarket environment around them.(source : éditeur)