Titre : | Consumer behaviour |
Auteurs : | Zubin SETHNA, Auteur ; Jim BLYTHE, Auteur |
Type de document : | Ouvrage |
Mention d'édition : | 4ème éd. |
Editeur : | London : Sage Publications, 2019 |
ISBN/ISSN/EAN : | 978-1-5264-5000-5 |
Format : | XXIII-549 p. / 25 cm |
Langues: | Anglais |
Index. décimale : | 732 (Consommateurs / Etudes de marché) |
Catégories : |
Thésaurus du Management COMPORTEMENT DU CONSOMMATEUR |
Résumé : |
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. (source éditeur) |
Exemplaires physiques (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
205722 | 732 SET-2019 | Imprimé | Bibliothèque | Marketing | Disponible |