Titre : | Digital marketing : strategic planning & integration |
Auteurs : | Annmarie HANLON, Auteur |
Type de document : | Ouvrage |
Mention d'édition : | 2ème éd. |
Editeur : | London : Sage Publications, 2022 |
ISBN/ISSN/EAN : | 978-1-5297-4280-0 |
Format : | XVII-454 p. / 25 cm |
Langues: | Anglais |
Index. décimale : | 730 (Marketing) |
Catégories : |
Thésaurus du Management PLANIFICATION STRATEGIQUE ; WEBMARKETING |
Résumé : |
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. (source éditeur) |
Exemplaires physiques (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
205723 | 730 HAN-2022 | Imprimé | Bibliothèque | Marketing | Disponible |